About Us:
SOULCHI is a pioneering company at the intersection of technology and creativity, dedicated to driving measurable results and making a positive impact. We are committed to pushing the boundaries of innovation and harnessing the power of digital marketing to reach and engage our audience effectively. Join us in shaping the future of performance marketing and making a difference through strategic, data-driven solutions.
Position Overview:
SOULCHI is seeking a results-oriented Performance Marketing Manager with a strong focus on organic marketing channels and a knack for identifying innovative solutions in niche markets. The ideal candidate will have a deep understanding of digital marketing principles, proven experience in driving organic growth, and a passion for leveraging data and analytics to optimize campaign performance. As a Performance Marketing Manager, you will play a key role in developing and executing strategies to drive traffic, conversions, and revenue through organic channels while also exploring new opportunities to reach untapped audiences in niche markets.
Responsibilities:
- Develop and execute comprehensive performance marketing strategies focused on organic channels, including SEO, content marketing, email marketing, and social media.
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify opportunities for organic growth in niche markets.
- Create high-quality, engaging content optimized for search engines and targeted to specific audience segments, leveraging industry trends and insights.
- Optimize website content and architecture for search visibility, user experience, and conversion rate optimization.
- Manage and optimize email marketing campaigns, including segmentation, personalization, and automation, to drive engagement and retention.
- Monitor and analyze campaign performance metrics, including traffic, conversions, engagement, and ROI, using data-driven insights to inform optimization strategies.
- Stay updated on industry trends, algorithm changes, and best practices in organic marketing, and proactively identify new opportunities for growth and innovation.
- Collaborate with cross-functional teams, including content creators, designers, developers, and analysts, to execute integrated marketing campaigns and initiatives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (9 years) as a Performance Marketing Manager or similar role, focusing on organic marketing channels and niche markets.
- Deep understanding of SEO best practices, content marketing strategies, and email marketing techniques.
- Strong analytical skills, with the ability to interpret data, draw insights, and optimize campaign performance.
- Proficiency in marketing analytics tools like Google Analytics, SEMrush, Moz, or similar platforms.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
- Strategic thinker with a creative mindset, able to identify innovative solutions and opportunities for growth.
- Passion for digital marketing, innovation, and driving measurable results in a fast-paced, dynamic environment.
Benefits:
- Opportunities for professional development and career advancement.
- Vibrant and collaborative work environment with a diverse and inclusive team.
- Exciting projects and the chance to make a meaningful impact in the digital marketing.
Equity-Based Opportunity:
This is more than a job; it's an opportunity to own a piece of the future. As part of the SOULCHI team, you'll take part in our equity-based compensation model, aligning your success with the success of our mission.
Join Us:
If you are a strategic thinker with a passion for organic marketing and a knack for innovation in niche markets, we want to hear from you! Take the next step in your career journey and join us at SOULCHI, where innovation meets inspiration. Apply now with your resume, portfolio, and a cover letter outlining why you would be the perfect fit for this role. Let's create something extraordinary together!