Position: Product Marketing Manager
Location: Remote
Category: Flexible, Part-time (15 hours) to Full-time (40 hours)
Reports to: Chief Marketing Officer
Compensation: Fair Market Value, Equity-Based Compensation Model

Welcome to the forefront of transformational change. At SOULCHI, we are driven by a vision that blends virtues-based leadership, conscious growth, and a commitment to the United Nations Sustainable Development Goals. As an equity-based startup team member, you're not just joining a team; you're embarking on a journey to shape a more harmonious and sustainable world. We believe that true progress stems from the fusion of innovation and values, and that's exactly what you'll find here – a dynamic environment where your talents will thrive, your ideas will flourish, and your impact will resonate far beyond. Join us in rewriting the narrative of leadership and making a lasting difference that echoes through generations.

Role Overview:
SOULCHI is seeking a dynamic Product Marketing Manager who excels at creating and executing marketing strategies that drive product success and market adoption. The ideal candidate will possess a blend of strategic thinking and creativity, with a deep understanding of product positioning, market trends, and customer needs. As a Product Marketing Manager, you will play a crucial role in shaping the go-to-market strategies for our products, ensuring they meet market demands, resonate with our target audience, and achieve business objectives.

Responsibilities:

• Product Strategy Development: Define and drive the product marketing strategy in alignment with overall business goals, including market positioning, target audience, and competitive differentiation.
  

• Market Research and Analysis: Conduct thorough market research to understand customer needs, industry trends, and competitive dynamics. Use insights to inform product positioning and marketing strategies.

• Product Positioning and Messaging: Develop clear, compelling product positioning and messaging that resonates with target audiences and highlights the product's unique value proposition.

• Go-to-Market Planning: Create and execute comprehensive go-to-market plans for new product launches and updates, including timeline management, resource allocation, and cross-functional coordination.

• Sales Enablement: Provide the sales team with the tools, training, and support needed to effectively sell the product, including creating sales collateral, presentations, and product demos.

• Content Creation and Management: Oversee the development of engaging and informative content related to the product, such as website copy, blog posts, whitepapers, and case studies.

• Campaign Management: Plan, execute, and optimize marketing campaigns across various channels (digital, print, events) to drive product awareness, demand, and adoption.

• Customer Insights and Persona Development: Develop detailed customer personas based on market research and customer feedback to tailor marketing strategies and messaging.

• Competitive Intelligence: Monitor and analyze competitors' products, marketing strategies, and market positioning to identify opportunities and threats, and adjust strategies accordingly.

• Product Launch Coordination: Manage all aspects of product launches, including coordinating with product management, sales, and other departments to ensure a successful market entry.

• Performance Tracking and Reporting: Measure and report on the effectiveness of marketing initiatives using key performance indicators (KPIs) and metrics. Use data-driven insights to refine strategies and improve results.

• Customer Feedback Integration: Collect and analyze customer feedback to drive continuous product improvements and ensure that marketing strategies address customer needs and pain points.

• Pricing and Promotion Strategy: Collaborate with finance and product teams to develop and adjust pricing strategies and promotional offers based on market conditions and competitive landscape.

• Event Planning and Execution: Organize and manage product-related events, such as trade shows, webinars, and product demonstrations, to increase product visibility and engage with potential customers.

• Brand Alignment: Ensure all marketing materials and activities align with the company's brand strategy and contribute to a consistent brand message and image.

• Cross-Functional Collaboration: Work closely with product management, sales, customer support, and other teams to ensure alignment and successful execution of product marketing strategies.

• Customer Journey Optimization: Map out and optimize the customer journey from awareness to purchase and beyond, ensuring a seamless experience and maximizing customer satisfaction.

• Marketing Budget Management: Develop and manage the marketing budget for product-related activities, ensuring effective allocation of resources and adherence to budget constraints.

• Innovation and Trend Monitoring: Stay informed about industry trends, emerging technologies, and market shifts to identify new opportunities and maintain a competitive edge.

• Internal Communication: Regularly communicate product updates, marketing plans, and performance metrics to internal stakeholders to keep the team aligned and informed.

Qualifications:

• Bachelor's Degree: Preferred in Marketing, Business, or a related field.

• Experience: 9 years or more of proven experience in product marketing, with a focus on developing and executing go-to-market strategies and product positioning.

• Skills: Strong understanding of market research, product positioning, and marketing tactics. Proficiency in creating impactful marketing materials and managing cross-functional projects.

• Analytical Abilities: Excellent analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions.

• Communication: Exceptional communication and presentation skills, with the ability to articulate product value propositions and collaborate effectively across teams.

• Creative Thinking: Innovative mindset with a strategic approach to problem-solving and campaign development.

• Passion: A deep passion for marketing and a drive to contribute to a social impact, purpose-driven organization

Equity-Based Compensation Opportunity:

As part of the SOULCHI team, you'll take part in our equity-based compensation model, aligning your success with the success of our business. After much research we have found the fairest equity model for a startup. We use the Slicing Pie model. First phase is equity-based only, which we are currently in. Equity calculations move dynamically based on your fair market rate and actual number of hours worked. In the second phase, which happens at the break-even point, the equity freezes at each member's current earned percentage and compensation switches to salary + benefits. Your equity percentage gets paid out annually as part of the profit sharing. This is more than a job; it's an opportunity to own a piece of the future.

We request you only apply for this position if you believe an equity-based model is the perfect fit for you. A more detailed explanation from the professor who created the model can be found on Youtube, "Pie Slicer Equity Split Software" by Slicing Pie.

We understand the importance of work-life balance and recognize that each individual has unique scheduling needs. As such, we offer flexibility in working hours for the Product Marketing Manager role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate's availability and suitability for the role.

Thank you for considering SOULCHI as your future employer.

How to Apply: To apply, please submit your resume and a cover letter detailing your alignment with our mission and the value you can bring to our team. Join our passionate team and be part of a transformative journey to spread virtues, create social impact, and contribute to a more loving and peaceful world. Together, we can harness the power of technology to bring the truth of oneness to the center of societies worldwide.